April 7, 2023

Sunlight Financial and Demand IQ Partner to Enable Homeowners to Pre-Qualify for Financing While Shopping for Solar Online

NEW YORK, NY, CHARLOTTE, NC and DENVER, CO—Sunlight Financial Holdings Inc. (“Sunlight Financial”, “Sunlight” or the “Company”) (NYSE: SUNL), a premier, technology-enabled point-of-sale finance company, and Demand IQ, a leading provider of solar sales and marketing enablement software, today announced a strategic partnership that will enable homeowners to pre-qualify for financing while shopping for solar online.  The integration of Sunlight’s technology platform, Orange®, with Demand IQ’s interactive lead funnel will facilitate the purchase of residential solar and storage systems.   

“We’re thrilled to pair Sunlight Financial’s pre-qualification technology with Demand IQ’s lead funnel enablement software to improve the experience of buying solar,” said Matt Potere, CEO of Sunlight Financial.  “Sunlight’s integration with Demand IQ will make it easier and quicker for homeowners to shop for solar online and help the more than 1,000 solar contractors that partner with Sunlight to sell solar more efficiently, more effectively, and with greater transparency.” 

Homeowners will benefit from a frictionless process that combines Demand IQ’s online solar savings estimate with Sunlight’s instant pre-qualification for a solar loan.  Contractors that add Demand IQ’s user-friendly tool, Journeys, to their websites will benefit from an integrated experience that: qualifies leads; populates leads directly into Sunlight’s Orange® platform, eliminating the need for the manual, error-prone entry of leads in multiple platforms; and converts leads into appointments set with homeowners.  Sunlight’s partnership with Demand IQ aims to reduce contractors’ cost of customer acquisition by enabling contractors to focus their sales and marketing spend on customers that are pre-qualified for financing.  

“Empowering homeowners with a self-guided online solar shopping process that includes pre-qualification for financing increases transparency and shopper confidence,” said Austin Rosenbaum, CEO of Demand IQ. “Integrating Sunlight and Demand IQ’s technologies makes online solar shopping an educational and interactive experience that will lower customer acquisition costs.”

Solar contractors that already partner with both Sunlight Financial and Demand IQ should contact their account managers to enable pre-qualification within Demand IQ’s homeowner-facing qualification survey.  Prospective partners can learn more and apply to partner with Sunlight and Demand IQ at and 

About Sunlight Financial 

Sunlight Financial (NYSE: SUNL) is a premier, technology-enabled point-of-sale finance company. Sunlight partners with contractors nationwide to provide homeowners with financing for the installation of residential solar systems and other home improvements. Sunlight’s best-in-class technology and deep credit expertise simplify and streamline consumer finance, ensuring a fast and frictionless process for both contractors and homeowners. For more information, visit

About Demand IQ

Demand IQ is a software company that provides solar contractors with digital marketing tools that convert clicks into booked appointments, entirely online.  Powered by Google’s Project Sunroof, Demand IQ’s patent-pending, interactive technology provides homeowners with instant and customized estimates of the money they’ll save by going solar.  Demand IQ helps solar contractors generate exclusive leads, boost marketing performance, and take control of their lead generation. For more information, visit

Forward-Looking Statements

The information included herein and in any oral statements made in connection herewith may include “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act, as amended. Forward-looking statements may generally be identified by the use of words such as “could,” “should,” “would,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “plan,” “continue,” or the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Sunlight disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date hereof. Sunlight cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Sunlight. Such risks and uncertainties include, among others: risks relating to the uncertainty of the projected operating and financial information with respect to Sunlight; risks related to Sunlight’s business and the timing of expected business milestones or results; global supply chain shortages, competition for skilled labor, and permitting delays; the effects of competition and regulatory risks, and the impacts of changes in legislation or regulations on Sunlight’s future business; the expiration, renewal, modification or replacement of the federal solar investment tax credit, rebates and other incentives; the effects of the COVID-19 pandemic on Sunlight’s business or future results; Sunlight’s ability to sustain profitability and to attract and retain its relationships with third parties, including Sunlight’s capital providers and solar contractors; changes in the retail prices of traditional utility generated electricity; the availability of solar panels, batteries and other components and raw materials; and such other risks and uncertainties discussed in the “Risk Factors” section of Sunlight’s Form 10-K as filed with the Securities and Exchange Commission (“SEC”) on March 29, 2022, and other documents of Sunlight filed, or to be filed, with the SEC. Should one or more of the risks or uncertainties described herein occur, or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Sunlight’s SEC filings are available publicly on the SEC’s website at