About Us

Demand IQ is a software tool that turbocharges your solar company’s digital marketing by converting clicks into booked appointments with utility bills – entirely online. Powered by Google Project Sunroof, our patent-pending A.I. technology interacts with your homeowners to provide them with instant, customized solar savings information. Generate exclusive leads, boost your marketing performance, and take control of your lead generation with Demand IQ.

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The team behind Demand IQ

Meet the movers and shakers behind the brand.

Austin Rosenbaum

Austin Rosenbaum

Founder and CEO

9 year solar industry veteran and published academic researcher, holding both MBA and BSEE degrees.

Jordy Rich

Jordy Rich

Director of Operations

SaaS industry expert, project manager, and graduate of the University of Michigan.

Daniel Schmidt

Daniel Schmidt

Strategy

Strategy and operations leader with experience scaling businesses beyond eight figure revenues.

Jayen Ashar

Jayen Ashar

Technical Director

Engineering leader with more than a decade of startup experience and advanced degrees in ML & AI.

Jonathan "Jono" Krawczyk

Jonathan "Jono" Krawczyk

Director of Digital Experience

Innovative digital marketer with expertise in developing, and executing multichannel campaigns.

Marc Roudanez

Marc Roudanez

Director of Sales & Partnerships

Solar industry sales leader with 9 years of experience and an MBA from USC.

Evan Steitz

Evan Steitz

Senior Product Manager

Product leader with 7 years of development and engineering experience.

Hannah Hartman

Hannah Hartman

Digital Marketing Strategist

Experienced digital marketer and account manager with expertise in performance marketing.

Natalie Thomas

Natalie Thomas

Digital Marketing Strategist

Experienced digital marketer and account manager with expertise in high-ticket lead generation.

Madeline Anderson

Madeline Anderson

Sales Development Representative

Sales Development Representative and recent graduate of the University of Kansas.

Patrick Ramsay

Patrick Ramsay

User Experience Writer

Copywriter, UX Writer & Content Strategist

Brendan Wypich

Brendan Wypich

Head of Product

A repeat entrepreneur working at the intersection of strategy, design, and technology.

Chris Carl

Chris Carl

Head of Engineering

Software/hardware engineering leader experienced in all facets of continuous software development.

Andy Moss

Andy Moss

Advisor & Board Member

Founder and CEO at Roadster - an Automotive Ecommerce SaaS that enables transparent car buying 100% online. Acquired by CDK for $360M in 2021.

Our Mission

We believe in leaving the world a better place than we found it.

At the heart of our work is our passion for improving the planet. We care about preserving the beauty of the great outdoors and protecting communities around the globe from the adverse impacts of global warming.

We are building technology that makes solar shopping effortless.

At Demand IQ, our mission is to make solar shopping effortless. We are digitizing and automating  antiquated solar sales processes to improve the customer experience and, all around, make solar shopping easier and more modern.

Core Values

Integrity

Do the right thing. Even when doing the wrong thing is easier.

Impactful Progress

We work to create meaningful outcomes, while being mindful of each step it takes to achieve them.

Take Care of Each Other

We take care of our own and others’ health and well-being.

Inclusivity

We create value from differences.

Our Partners

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