About Us

The truth is, Earth receives enough sunlight in one hour to meet the electricity needs of every human on the planet with solar power for a whole year. Here’s the problem: The current process of transitioning to solar needs a serious overhaul. From antiquated, inaccurate estimates to shoddy sales practices, there’s a huge opportunity to make going solar more affordable, transparent, and accessible.

That’s exactly why Demand IQ is on a mission to make going solar effortless for homeowners, solar providers—and our planet.

Our tools help solar pros future-proof their businesses with customer-centric solar shopping experiences so that more homeowners can go solar with confidence.

Let’s bring more clean power to more people.

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The team behind Demand IQ

Meet the movers and shakers behind the brand.

Austin Rosenbaum

Founder & CEO

Solar industry veteran with 9 years of experience in marketing and technology.

Jordy Rich

Director of Operations

SaaS industry expert, project manager, and graduate of the University of Michigan.

Daniel Schmidt


Strategy and operations leader with experience scaling businesses beyond eight figure revenues.

Jonathan "Jono" Krawczyk

Director of Digital Experience

Innovative digital marketer with expertise in developing, and executing multichannel campaigns.

Marc Roudanez

Director of Sales & Partnerships

Solar industry sales leader with 10 years of experience and an MBA from USC.

Evan Steitz

Senior Product Manager

Product leader with 7 years of development and engineering experience.

Hannah Hartman

Senior Account Manager

Experienced digital marketer and account manager with expertise in performance marketing.

Natalie Thomas

Senior Account Manager

Experienced digital marketer and account manager with expertise in high-ticket lead generation.

Madeline Anderson

Sales Development Representative

Sales Development Representative and recent graduate of the University of Kansas.

Patrick Ramsay

User Experience Writer

Copywriter, UX Writer & Content Strategist

Brendan Wypich

Head of Product

A repeat entrepreneur working at the intersection of strategy, design, and technology.

Elle Sweetland

Account Manager

Account manager and graduate of the University of Colorado.

Noel Lane

Senior Software Engineer

Full-stack software engineer based in Colorado.

Lucas Stine

Senior Software Engineer

Full-stack engineer based in Pennsylvania.

Jeff Bunge

Jeff Bunge


With over a decade of experience in the solar industry, Jeff Bunge is a seasoned professional in solar sales and operations. He began his journey by founding E Squared Solar, later acquired by CAM Solar, where he served as the COO for nearly five years.

Andy Moss

Andy Moss

Advisor & Board Member

Founder and CEO at Roadster - an Automotive Ecommerce SaaS that enables transparent car buying 100% online. Acquired by CDK for $360M in 2021.

Our Mission

We believe in leaving the world a better place than we found it.

At the heart of our work is our passion for improving the planet. We care about preserving the beauty of the great outdoors and protecting communities around the globe from the adverse impacts of global warming.

We are building technology that makes solar shopping effortless.

At Demand IQ, our mission is to make solar shopping effortless. We are digitizing and automating  antiquated solar sales processes to improve the customer experience and, all around, make solar shopping easier and more modern.

Core Values


Do the right thing. Even when doing the wrong thing is easier.

Impactful Progress

We work to create meaningful outcomes, while being mindful of each step it takes to achieve them.

Take Care of Each Other

We take care of our own and others’ health and well-being.


We create value from differences.

Our Partners