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Annual plans are our standard offering. Monthly or quarterly plans may be evaluated on a promotional or case-by-case basis, but are not guaranteed. Please contact our sales team to discuss your specific needs.

Onboarding includes initial configuration, account provisioning, and a dedicated setup session with our team to ensure you're up and running quickly. We'll walk you through the platform, help you set up your first online estimate journeys, and make sure your integrations are connected properly.

Yes, you can upgrade your plan at any time and the price difference will be prorated for the remainder of your billing cycle. Downgrades take effect at the start of your next billing period. Contact our team to make any plan changes.

Online estimate journeys are guided, multi-step web experiences that walk your prospects from "I need a quote" to "book an appointment" — automatically. Each Marketing tier includes a different number of active journeys: up to 5 on Starter, up to 10 on Pro, and up to 25 on Enterprise.

A lead is a unique contact with a phone number that comes in through your online estimate journeys, ads, or canvassing app. Lead counts reset at the start of each monthly billing cycle and don't roll over. Marketing Starter includes up to 100 leads/month, Pro includes up to 400, and Enterprise includes up to 2,000. If you consistently exceed your plan limit, upgrading is the simplest way to scale up.

Conditional logic lets your estimate journeys branch based on what a customer answers — so a roof job and a window job can ask different follow-up questions, show different pricing, and route to different teams. It's included on every Marketing tier and is the secret to journeys that feel personal instead of generic.

Yes — Marketing Pro and Enterprise plans include weekly 1:1 marketing strategy calls with our team. We'll review your performance, recommend new journeys to launch, optimize your ad copy, and help you get the most out of Mia. Marketing Starter includes standard email and Zoom support during business hours.

Online scheduling is included on every Marketing tier and lets your customers book appointments directly through your estimate journeys or website. It integrates with Google Calendar and Microsoft Outlook/365, so booked appointments sync to your team's existing calendars in real time. You can set available time slots, buffer times, and assign bookings to specific reps. Customers receive automated confirmation and reminder notifications to reduce no-shows.

Sub-accounts let you manage multiple brands, locations, or franchises under a single parent account. They're included on the Marketing Enterprise tier and are ideal for multi-location contractors or franchise owners who need centralized reporting with separate workspaces for each location.

We offer personalized demos so you can see Mia and Ace in action and figure out which tier is the right fit. Book a demo from any plan card above and our team will walk you through everything.

Each Marketing tier includes a set number of websites you can embed your estimate journeys on — 1 for Starter, 2 for Pro, and 3 for Enterprise. A "website" is defined by its root domain, so subdomains and subpages count as one. For example, blog.yoursite.com and yoursite.com/pricing both fall under yoursite.com. If you need to embed on more root domains, upgrade your tier.

Our platform is built for home service and trade businesses — HVAC, plumbing, electrical, roofing, windows, siding, landscaping, pest control, cleaning, painting, solar, and more. Whether you're a solo operator or managing a multi-location team, the software adapts to your trade with customizable estimate journeys, automated follow-ups, and trade-specific engagement flows.

The canvassing app gives your door-to-door reps and field techs a mobile tool to capture leads, drop pins on neighborhoods they've worked, and start estimate journeys right from a customer's driveway. Each Marketing tier includes a set number of canvassing app seats: 10 for Starter, 25 for Pro, and 50 for Enterprise.