Online Estimates
Homeowners want a price now. Give them one.
Online Estimates puts an instant pricing tool on your website. Homeowners answer a few questions, see a ballpark price in 60 seconds, and you get a qualified lead with their name, contact info, and job details.
John Smith · Roofing estimate
New leadService type
Roof replacement
Roofing material
Asphalt shingles
Home size
2,000–2,500 sq ft
Estimated price shown
$12,400 – $16,200
The Problem
"Call for a free estimate" loses you jobs.
67% want pricing before they call
Most homeowners won't dial if your website says 'Call for a free estimate.' They'll go to whoever gives them a number — even a rough one.
Every hour without pricing is a lost lead
The longer someone waits to see a price, the more likely they are to call your competitor. Instant pricing is the difference between a booked job and a bounce.
Voicemail doesn't close deals
When someone finally calls, you're on a roof. They hang up, move on. That's a qualified lead — name, address, job details — you'll never get back.
Key features
Leads who are already sold before you call.
Leads who are already qualified
By the time they finish the estimate, they've told you what they need, where they live, and what their budget looks like. Not a cold lead — someone who just priced a job with you.
New lead
Just nowJake Morrison
142 Oak Ave, Denver CO
Service
Roof replacement
Estimate
$12,400–$16,200
Phone
(720) 555-1422
Material
Asphalt shingles
A pricing tool that works while you sleep
Your website takes leads at midnight, on weekends, and on holidays. No one has to be awake to give a price. You wake up to qualified leads in your inbox.
Tonight's activity
11:42 PM
Website visitor
Roofing page
2:14 AM
Estimate started
Roof replacement
2:19 AM
Lead captured
Sarah K. · $8,200–$11,400
4:51 AM
Lead captured
Tom R. · $15,000–$19,500
Full control over your pricing
You set the pricing rules, service options, and add-ons. The estimate is only as accurate as you make it — and you can make it very accurate.
Your pricing rules
Roof replacement
Base price
$8,500
Per sq ft
$4.20
Roof repair
Base price
$1,200
Per sq ft
$2.80
Gutters
Base price
$650
Per sq ft
$1.40
Instant handoff to Ace
When someone completes an estimate, Ace can automatically send them a proposal and start the follow-up sequence. No gap between interested and contacted.
Ace · AI Sales Agent
Hi Lisa — I saw you just got an estimate for a roof replacement. I'd love to set up a time to walk you through your options. Are you free this week?
Lead
Lisa Chen
Estimate
$14,200
Leads Generated
+0K
Online Bookings
+0K
Estimated Revenue Generated
+$0M
Additional Features
Custom branding
Your logo, colors, and voice — not ours. The estimate widget looks like it belongs on your site because it does.
Embeds anywhere
One line of code. Works on WordPress, Wix, Squarespace, or any custom site. Or share a direct link — no embed needed.
Mobile-optimized
Homeowners fill out estimates on their phones. The experience is fast, clean, and thumb-friendly on every device.
Add Online Estimates to your website.
Your competitors are already giving homeowners instant prices. Get started today.
The basics
What is an online estimator?
An online estimator — also called an instant estimate or online quote tool — lets homeowners get a ballpark price for their project right on your website, in about 60 seconds, instead of waiting for a callback.
They answer a few questions, see a price range, and you get a qualified lead with their contact details and job specifics — captured 24/7, even at 2 a.m. You stay in full control of the pricing rules and service options behind it.
- Who it's for
- Home-services contractors who want to capture leads from their own website
- How fast
- Homeowners get a price range in about 60 seconds
- Works everywhere
- Embeds on WordPress, Wix, Squarespace, or a custom site with one line of code
- What you get
- A qualified lead with contact info and job details, handed to Ace for instant follow-up
Reviewed by the Demand IQ team · Updated June 2, 2026
FAQ
Online estimates FAQ
Homeowners answer a few quick questions about their project on your website. The tool applies your pricing rules to return an instant ballpark range, then captures their name and contact details as a qualified lead. From there, Ace (the AI CSR) can follow up automatically and book the appointment.
You set the pricing logic, so the ranges reflect your real numbers for each service and option. Homeowners see a ballpark range — enough to qualify themselves and keep moving — not a binding quote, which keeps you in control of the final price.
Yes. Online Estimates embed on WordPress, Wix, Squarespace, or a custom-built site with a single line of code, and the experience is mobile-optimized so homeowners can finish it on their phone.
You get a qualified lead with their contact info and job details, and it hands off automatically to Ace for an instant proposal and follow-up sequence — so leads are worked the moment they come in, day or night.
Roofing, solar, HVAC, plumbing, windows, siding, and other residential home-services trades. You configure the services, options, and pricing for your business.
Online Estimates are part of Demand IQ's AI Marketing plans, which start at $410/month. See the pricing page for current tiers, or book a demo for a quote for your market.