Customer Story
esaSolar

Helping the Municipal Utility of Orlando Increase Solar Adoption

3.5MW

of solar installed

43%

of all clicks turned into leads

74%

of qualified leads self-book appointments

PROBLEM

Orlando Utilities Commision (OUC) wanted to get into the solar industry and encourage homeowners to go solar through an education-focused approach, but they had a hard time building trust.

Needed creative ways to integrate renewable energy at the distibution level

Needed creative ways to integrate renewable energy at the distibution level

Poor solar shopping experiences online from competitors

Poor solar shopping experiences online from competitors

APPROACH

OUC developed OUCollective Solar, a program provided by esaSolar, to establish a reliable source where homeowners can learn about solar and get automated estimates.

OUC embedded Stella lead capture software on its website

OUC embedded Stella lead capture software on its website

Used OUC branding on Stella’s platform to build trust in the process

Used OUC branding on Stella’s platform to build trust in the process

RESULT

RESULT

By leveraging a trusted utility’s branding in Demand IQ’s transparent instant solar estimate tool, Stella, OUC was able to shorten the length of time that homeowners spent researching solar before moving forward. Homeowners felt more confident in working with a utility-approved solar provider, which allowed OUC to work with more qualified leads without hiring more sales reps.

MORGAN BRAWNER
VP of Business Development
esaSolar

“Where Demand IQ has supported us is that they’re committed to our success as a partner—to constantly adjust and work through different solutions.”

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