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Helping Arctic Solar Ventures Offer a More Transparent Solar Shopping Experience
of submitted utility bills converted to closeds sales
of leads set into appointments
increase in YoY web traffic
PROBLEM
Arctic Solar Ventures needed software to provide transparent solar pricing online and avoid competitors’ “black-box” culture that kept homeowners in the dark. Traditional solar shopping experiences didn’t offer enough transparency or education for its customers.
Not enough transparency in traditional solar shopping
Black-box shopping culture affected customer trust
In a build-versus-buy scenario for instant estimate software
APPROACH
Arctic Solar Ventures worked with Demand IQ to quickly deploy an omni-channel marketing strategy which enabled homeowners to get instant solar estimates online by scanning QR codes on flyers or by visiting its website.
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Pointed all lead forms to Demand IQ to offer instant solar estimates
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Developed landing pages to test paid ads
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Used QR codes for omni-channel solar marketing experience
Arctic Solar Ventures increased transparency in its marketing while reducing call center time and reducing manual data entry errors.
RESULT
RESULT
Arctic Solar Ventures’ inside sales team saved time, reduced manual data entry errors, and quickly addressed homeowners’ concerns with trust and transparency.
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“We’ve been very impressed with the process, the product, and the willingness of the Demand IQ team to help us come up with custom solutions for our market, which is quite a bit different.”
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