Customer Story
Arctic Solar Ventures

Helping Arctic Solar Ventures Offer a More Transparent Solar Shopping Experience

31%

of submitted utility bills converted to closeds sales

34%

of leads set into appointments

19%

increase in YoY web traffic

PROBLEM

Arctic Solar Ventures needed software to provide transparent solar pricing online and avoid competitors’ “black-box” culture that kept homeowners in the dark. Traditional solar shopping experiences didn’t offer enough transparency or education for its customers.

Not enough transparency in traditional solar shopping

Not enough transparency in traditional solar shopping

Black-box shopping culture affected customer trust

Black-box shopping culture affected customer trust

APPROACH

Arctic Solar Ventures worked with Demand IQ to quickly deploy an omni-channel marketing strategy which enabled homeowners to get instant solar estimates online by scanning QR codes on flyers or by visiting its website.

Pointed all lead forms to Stella to offer instant solar estimates

Pointed all lead forms to Stella to offer instant solar estimates

Developed landing pages to test paid ads

Developed landing pages to test paid ads

Used QR codes for
omni-channel solar marketing experience

Used QR codes for omni-channel solar marketing experience

Arctic Solar Ventures increased transparency in its marketing while reducing call center time and reducing manual data entry errors.

RESULT

RESULT

Arctic Solar Ventures’ inside sales team saved time, reduced manual data entry errors, and quickly addressed homeowners’ concerns with trust and transparency.

STEPHEN TRIMBLE
STEPHEN TRIMBLE Founder & CEO
Arctic Solar Ventures

“We’ve been very impressed with the process, the product, and the willingness of the Demand IQ team to help us come up with custom solutions for our market, which is quite a bit different.”

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