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esaSolar Took Sales Approach Entirely Virtual with Demand IQ
Cost per set appointment on Facebook in CA
of leads set into appointments
of pre-booked appointments come with utility bills
PROBLEM
esaSolar was in a build-versus-buy scenario. It wanted to optimize its website for in-house lead generation with an online calculator to increase customer trust and get more conversions from its website.
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Needed customer pipeline that didn’t rely on cold calling, email, and front-end marketing
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In a build-versus-buy scenario for instant estimate software
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Traditional solar estimate process was cumbersome and slow
APPROACH
esaSolar paired its virtual sales approach with Demand IQ’s conversational AI lead capture tool to offer instant online pricing estimates.
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Customized Demand IQ to match esaSolar’s branding for a cohesive experience
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Demand IQ qualified leads 24/7 with conversational AI
RESULT
RESULT
esaSolar brought its lead generation in-house using Demand IQ’s automated lead capture tool. It was able to stop spending money on less reliable third-party lead generators. The customizable platform allowed esaSolar to provide a seamless customer experience by keeping messaging and branding consistent throughout the lead qualifying experience.
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