Customer Story
NATiVE Solar

Digitizing Native Solar's lead gen process to cut headcount from 30 to 2

92%

reduction in staff without sacrificing any revenue

65%

of qualified leads set into appointments

50+%

of pre-booked appointments come with utility bills

PROBLEM

The COVID-19 pandemic forced Native Solar to rethink its sales process by moving its outside door-to-door team inside. To do this, it needed to completely digitze and streamline its lead generation & appointment setting process.

Outside sales was limited due to COVID-19

Outside sales was limited due to COVID-19

Headcount was too high

Headcount was too high

APPROACH

Demand IQ worked closely with Native Solar’s agency partner to quickly test and optimize digtial ads & the Demand IQ funnel with a tailored approach specific to its business needs.

Automated lead gen & setting process with Stella conversational AI

Automated lead gen & setting process with Stella conversational AI

Developed & tested landing page concepts

Developed & tested landing page concepts

Worked with agency and partners to develop tailored approach

Worked with agency and partners to develop tailored approach

Demand IQ enabled Native Solar to digitize & automate lead gen and appointment setting, which replaced canvassing and cut human resource needs.

RESULT

RESULT

By creating an efficient and automated lead capture & self-service online appointment setting process, <yellow-para>Native Solar reduced its sales team headcount from 30 to 2 while maintaining steady revenues<yellow-para> during the COVID-19 pandemic.

PAUL WATSON
Chief Strategy Officer
NATiVE Solar

“We’ve got a tremendous amount of conversions. And the really important part is that they made this process seamless and easy to stand up.”

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