Digitizing Native Solar's lead gen process to cut headcount from 30 to 2
NATiVE Solar is a Texas-based company providing solar energy and battery storage solutions for homes and businesses. Established in 2007, they focus on reducing energy costs and promoting sustainability.
The COVID-19 pandemic forced Native Solar to rethink its sales process by moving its outside door-to-door team inside. To do this, it needed to completely digitze and streamline its lead generation & appointment setting process.
Demand IQ worked closely with Native Solar’s agency partner to quickly test and optimize digtial ads & the Demand IQ funnel with a tailored approach specific to its business needs.
By creating an efficient and automated lead capture & self-service online appointment setting process, Native Solar reduced its sales team headcount from 30 to 2 while maintaining steady revenues during the COVID-19 pandemic.
We’ve got a tremendous amount of conversions. And the really important part is that they made this process seamless and easy to stand up.
