
Demand IQ Increased Solar Power Pros Sales Volume & Reduced CPL and CAC
Solar Power Pros is a locally owned Colorado company specializing in residential and commercial solar panel installations. With over a decade of experience, they handle every aspect of the process in-house, from site assessment and system design to installation, ensuring high-quality service and customer satisfaction.
Solar Power Pros struggled to build an online funnel that converted well. It tried dozens of online funnels but wasn’t satisfied with the results. It needed a funnel with high-performing analytics and tracking.
Demand IQ worked with Solar Power Pros to build landing pages and embed our automated lead capture tool on its website. Solar Power Pros stopped buying third-party leads or knocking doors and pointed 100% of its website traffic to Journeys.
This approach resulted in the lowest CPL of any funnel, their in-house lead CAC was $1,000 less than purchased leads, and it brought in 15 deals per month from Facebook alone.