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News
December 16, 2025

Google’s New “Online Estimates” Filter Is Deciding Which Contractors Show Up in Search

Google’s new “Online Estimates” filter now appears at the top of contractor search results. Learn how it impacts HVAC, roofing, and home-service visibility.
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News
October 9, 2024

The Value of Online Estimates for Solar and Home Improvement Contractors

Online estimates boost solar and home improvement sales by enhancing transparency, improving lead quality and quantity, and reducing acquisition costs.
News
October 7, 2024

FCC Closes the Multi-party Lead Gen Loophole: Why Solar and Home Improvement Contractors are Shifting to Branded Lead Generation

The FCC’s closure of the multi-party lead generation loophole has driven solar and home improvement contractors to invest in exclusive leads, prompting a shift toward branded lead generation to control costs and build stronger, direct relationships with customers. This shift is proving essential for sustainable growth in an evolving market.
Technology
September 8, 2024

Benefits of rooftop solar panels versus ground-mounted solar

Wondering whether you should install solar panels on your roof or on the ground? We’re usually Team Roof.

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Guides
May 9, 2024

How transparency can helps homeowners feel more confident going solar

Transparency is a win-win for solar providers and homeowners alike.
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News
February 2, 2024

Understanding the FCC's New Consent & Lead Generation Rules: A Guide for Home Service Marketers

Build your future on trust. Learn about the new FCC consent rules and how to ensure your home service marketing thrives with trusted, quality lead generation.
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News
December 14, 2023

Google’s Case Study: Demand IQ Leading Solar Marketing Using Google's Solar API

Google showcases Demand IQ's long-term partnership and use of the Solar API with its case study, showcasing our innovative homeowner and solar provider experiences.
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Technology
June 21, 2023

Harnessing Google Analytics 4 for Digital Lead Generation in Solar, Roofing & Home Service Businesses

With Google sunsetting the older Universal Analytics on July 1, 2023, it’s time to upgrade to Google Analytics 4. Let's explore how GA4 helps your home service digital lead generation.
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Guides
May 11, 2023

Solar Estimate vs. Quote: What's the Difference?

Consumers shopping for residential clean energy products like solar expect self-guided online experiences. Tailoring the online experience to a homeowner’s level of intent is critical to an effective conversion strategy. One important aspect of this process is understanding the differences between a solar estimate and a solar quote, and developing the right approaches to optimize operations for each stage of the sales process.
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Community
May 9, 2023

What is net metering, and why does it matter?

Get the scoop on net metering and how it saves homeowners money.
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