# Demand IQ > The AI crew for home services contractors — get found online, convert website visitors into qualified leads with instant estimates, and close more jobs with AI. Demand IQ, Inc. builds AI marketing and sales software for residential home-services contractors — solar, roofing, HVAC, windows, siding, plumbing, and more. Two AI teammates do the work: Mia runs marketing (ad creative, copywriting, and online estimates that capture leads) while Ace runs customer outreach (AI texting, calling, and appointment booking so no lead goes cold). Headquartered in Denver, Colorado. - Website: https://www.demand-iq.com - Email: contact@demand-iq.com - Phone: +1-720-583-9323 ## Products - [AI Marketing Agent](https://www.demand-iq.com/ai-marketing-agent): Mia creates scroll-stopping ads, captures every lead, and books appointments while you sleep — no marketing team required. - [AI CSR — Ace](https://www.demand-iq.com/ai-csr): Meet Ace. He books appointments while you sleep, so every lead is handled 24/7. - [AI Calling](https://www.demand-iq.com/ai-calling): A voice that answers every call — even at 9 PM. Ace picks up when your office can't, books appointments, takes service requests, and routes the calls that need a human. - [AI Texting](https://www.demand-iq.com/ai-texting): Ace texts every lead the moment they come in, follows up until they respond, and books them when they're ready. - [AI Ad Copywriting](https://www.demand-iq.com/ai-copywriting): Mia writes Meta ads that actually get clicks — primary text, headlines, descriptions, and fresh variants built for Facebook and Instagram, in your voice. - [AI Video Ads](https://www.demand-iq.com/ai-video-ads): Mia generates ad creative on demand — scripts, voiceovers, and video. Test ten angles in a week instead of one and find the winner faster. - [Online Estimates](https://www.demand-iq.com/online-estimator): Add an instant pricing tool to your website. Homeowners answer a few questions, get a ballpark price, and you get a qualified lead — 24/7. - [Online Scheduling](https://www.demand-iq.com/online-scheduling): A booking widget for your site. Homeowners pick a time that works, the job lands on your calendar, and your office stops playing phone tag. - [Appointment Scheduling](https://www.demand-iq.com/appointment-scheduling): Ace books the job inside the conversation — he sees your team's calendar, offers two real times, and lands the appointment on the right rep. - [Canvassing App](https://www.demand-iq.com/canvassing-app): Hero is the field CRM built for canvassing crews. Map routes, capture leads in 30 seconds, and track your team's pace in real time — even offline. ## Company - [Pricing](https://www.demand-iq.com/pricing): Plans for AI Marketing (Mia), AI CSR (Ace), or the full crew. - [Case Studies](https://www.demand-iq.com/case-studies): Real results from contractors using Demand IQ. - [Request a Demo](https://www.demand-iq.com/demo-request): Book a personalized walkthrough. - [Contact](https://www.demand-iq.com/contact-us): Talk to the Demand IQ team. - [Blog](https://www.demand-iq.com/blog): Lead generation and AI marketing insights for home-services contractors. ## Recent blog posts - [Google's New "Online Estimates" Filter Is Deciding Which Contractors Show Up in Search](https://www.demand-iq.com/blog/google-online-estimates-filter-contractors): Google's new "Online Estimates" filter now appears at the top of contractor search results. Learn how it impacts HVAC, roofing, and home-service visibility. - [The Value of Online Estimates for Solar and Home Improvement Contractors](https://www.demand-iq.com/blog/the-value-of-online-estimates-for-solar-and-home-improvement-contractors): Online estimates boost solar and home improvement sales by enhancing transparency, improving lead quality and quantity, and reducing acquisition costs. - [Benefits of rooftop solar panels versus ground-mounted solar](https://www.demand-iq.com/blog/benefits-of-rooftop-solar-panels-versus-ground-mounted-solar): Wondering whether you should install solar panels on your roof or on the ground? We're usually Team Roof. - [How transparency can help homeowners feel more confident going solar](https://www.demand-iq.com/blog/how-transparency-can-helps-homeowners-feel-more-confident-going-solar): Transparency is a win-win for solar providers and homeowners alike. - [Google's Case Study: Demand IQ Leading Solar Marketing Using Google's Solar API](https://www.demand-iq.com/blog/googles-case-study-demand-iq-leading-solar-marketing-using-googles-solar-api): Google showcases Demand IQ's long-term partnership and use of the Solar API with its case study, showcasing our innovative homeowner and solar provider experiences. - [Harnessing Google Analytics 4 for Digital Lead Generation in Solar, Roofing & Home Service Businesses](https://www.demand-iq.com/blog/harnessing-google-analytics-4-for-digital-lead-generation-in-solar-roofing-home-service-businesses): With Google sunsetting the older Universal Analytics on July 1, 2023, it's time to upgrade to Google Analytics 4. Let's explore how GA4 helps your home service digital lead generation. - [Solar Estimate vs. Quote: What's the Difference?](https://www.demand-iq.com/blog/solar-estimate-vs-quote-whats-the-difference): Consumers shopping for residential clean energy products like solar expect self-guided online experiences. Tailoring the online experience to a homeowner's level of intent is critical to an effective conversion strategy. - [What is net metering, and why does it matter?](https://www.demand-iq.com/blog/what-is-net-metering-and-why-does-it-matter): Get the scoop on net metering and how it saves homeowners money.