# Demand IQ — Full Reference > The AI crew for home services contractors — get found online, convert website visitors into qualified leads with instant estimates, and close more jobs with AI. Demand IQ, Inc. builds AI marketing and sales software for residential home-services contractors — solar, roofing, HVAC, windows, siding, plumbing, and more. Two AI teammates do the work: Mia runs marketing (ad creative, copywriting, and online estimates that capture leads) while Ace runs customer outreach (AI texting, calling, and appointment booking so no lead goes cold). Hero is the field CRM for door-to-door canvassing crews. Headquartered in Denver, Colorado, and founded by Austin Rosenbaum (Founder & CEO). - Website: https://www.demand-iq.com - Email: contact@demand-iq.com - Phone: +1-720-583-9323 - Pricing: AI Marketing from $410/mo, AI CSR from $395/mo, Full Crew bundle saves 15% (annual plans are standard). ## Products ### AI Marketing Agent Mia creates scroll-stopping ads, captures every lead, and books appointments while you sleep — no marketing team required. URL: https://www.demand-iq.com/ai-marketing-agent **What is an AI marketing agent?** An AI marketing agent is software that runs a contractor's marketing the way a hire would — creating the ads, capturing the leads, and booking the appointments automatically. Demand IQ's marketing agent is named Mia. She generates scroll-stopping video ads, writes ad copy in your voice, adds instant online estimates to your website, and books qualified jobs onto your calendar — so leads keep coming in without a marketing team. - Who it's for: Residential home-services contractors — roofing, solar, HVAC, plumbing, and more - What she does: AI video ads, ad copywriting, online estimates, and appointment booking - Starting price: AI Marketing plans from $410/mo; bundle with Ace to save 15% - Setup time: Most contractors are live in about a week #### AI marketing agent FAQ **Q: What does an AI marketing agent actually do for a contractor?** A: Mia handles the marketing work most contractors never get to. She generates video ads, writes ad copy for Facebook and Instagram, adds instant online estimates to your website to capture leads, and books qualified appointments onto your calendar — running 24/7, no marketing hire required. **Q: Do I still need a marketing agency or an in-house marketer?** A: Most Demand IQ customers run their marketing with Mia instead of a full agency retainer. She creates the ads, captures the leads, and books the jobs while you stay in control of pricing, offers, and approvals. Marketing Pro and Enterprise plans also include weekly 1:1 strategy calls with our team. **Q: Which trades is it built for?** A: Demand IQ is built for residential home-services contractors — roofing, solar, HVAC, plumbing, windows, siding, and similar trades. The ads, estimates, and follow-up are tuned to how homeowners shop for those projects. **Q: How much does the AI Marketing Agent cost?** A: AI Marketing plans start at $410/month and scale with your lead volume and the number of websites and estimate journeys you run. You can bundle Mia with Ace (the AI CSR) in the Full Crew plan to save 15%. See the pricing page for current tiers, or book a demo for a quote for your market. **Q: How long does it take to get set up?** A: Most contractors are live in about a week. Onboarding includes configuration, provisioning, and a dedicated setup session, and our team handles connecting your estimates and ads to your website and CRM. ### AI CSR — Ace Meet Ace. He books appointments while you sleep, so every lead is handled 24/7. URL: https://www.demand-iq.com/ai-csr **What is an AI CSR?** An AI CSR (customer service rep) is an AI agent that follows up with your leads around the clock. Demand IQ's CSR is named Ace, and he's trained on your business so he texts every lead exactly like your team would. Ace nurtures leads over iMessage on autopilot — he handles speed-to-lead, estimate follow-up, no-show and cancellation recovery, and long-term lead nurturing — qualifying homeowners and booking appointments 24/7 so leads never go cold waiting for a callback. - Who he is: Ace, Demand IQ's AI CSR for home-services contractors - What he does: Speed-to-lead, estimate follow-up, no-show recovery, and lead nurturing - Channel: iMessage first, with automatic fallback to standard SMS - Speed: Responds in as little as 9 seconds, 24/7 #### AI CSR FAQ **Q: What does an AI CSR do that my office can't?** A: Ace follows up with every lead in seconds, every hour of every day — including nights, weekends, and holidays — so no lead waits for a callback. He's trained on your business, so he qualifies leads, answers questions, and books appointments exactly the way your team would. **Q: What jobs does Ace handle?** A: Ace does four jobs the moment you turn him on: speed-to-lead (texting new leads within seconds of intake), estimate follow-up (nudging quotes toward a yes), no-show and cancellation recovery (re-engaging leads who cancel or ghost), and lead nurturing (timed, on-brand cadences that keep cold leads warm until they're ready to book). **Q: How does Ace text homeowners?** A: Ace starts every conversation on iMessage, where homeowners actually read and reply — the same blue bubble their friends and family use. If a lead's phone can't receive iMessage, Ace automatically falls back to standard SMS. Same conversation, no gaps, nothing for you to manage. **Q: Can Ace book appointments on his own?** A: Yes. Ace self-schedules inside the conversation — he checks your team's availability, offers real times, and books the job. See AI Appointment Scheduling for how that works. **Q: What lead sources and CRMs does Ace connect with?** A: Ace connects with your lead sources and CRMs, including Housecall Pro, Jobber, JobNimbus, AccuLynx, ServiceTitan, Yelp, Angi, Thumbtack, and Zapier — so new leads flow in and booked appointments sync back automatically. **Q: How much does the AI CSR cost?** A: AI CSR plans start at $395/month, and you can bundle Ace with Mia (AI Marketing) in the Full Crew plan to save 15%. See the pricing page for current tiers, or book a demo. ### AI Calling A voice that answers every call — even at 9 PM. Ace picks up when your office can't, books appointments, takes service requests, and routes the calls that need a human. URL: https://www.demand-iq.com/ai-calling **What is AI calling?** AI calling is an AI voice agent that answers your phone when your office can't. Demand IQ's CSR, Ace, picks up after hours and during busy stretches, talks like a real CSR, books appointments, takes service requests, and routes the calls that need a person to your team. AI Calling is coming soon. AI Texting — where Ace handles leads and customers over text — is available today. - Who answers: Ace, Demand IQ's AI CSR (voice) - When: After hours, lunch breaks, and when the office is slammed - What he does: Answers, books, qualifies, takes requests, and routes to a human - Status: Coming soon — AI Texting is available now #### AI calling FAQ **Q: Is AI Calling available yet?** A: AI Calling is coming soon. Today, Ace handles leads and customers over text with AI Texting; voice answering is on the way. **Q: What will Ace do on a call?** A: Ace will answer every call — after hours, during lunch, or when your team is busy — book appointments, take service requests, qualify the caller, and route calls that need a human to your team. **Q: Will it sound robotic?** A: Ace is built to speak in your brand voice and knows your business, trained the same way as AI Texting, so calls feel like a real CSR rather than a phone tree. **Q: What happens to calls that need a person?** A: Ace routes those to your team, so complex or high-stakes calls still reach a human instead of getting stuck with the AI. **Q: How do I get it when it launches?** A: Book a demo and we'll show you AI Texting today and get you in line for AI Calling as it rolls out. ### AI Texting Ace texts every lead the moment they come in, follows up until they respond, and books them when they're ready. URL: https://www.demand-iq.com/ai-texting **What is AI texting?** AI texting is an AI agent that texts every new lead within minutes and keeps following up until they reply or book. Demand IQ's CSR, Ace, does this 24/7. He mirrors a real salesperson's cadence, books appointments inside the thread, and hands off to a human when needed — and it's TCPA- and 10DLC-compliant with built-in opt-out handling. - Who texts: Ace, Demand IQ's AI CSR - Speed: Responds in under 2 minutes, day or night - Compliance: TCPA- and 10DLC-compliant with built-in opt-out - Integrates with: ServiceTitan, JobNimbus, AccuLynx, and HubSpot #### AI texting FAQ **Q: How fast does Ace respond?** A: Ace texts every lead back in under two minutes — even at midnight. That matters because lead conversion drops about 80% after the first five minutes. **Q: How long does he keep following up?** A: Ace follows up across days and weeks, mirroring a real salesperson's cadence, and stops as soon as the lead replies, books, or opts out. **Q: Is AI texting compliant?** A: Yes. AI Texting is TCPA- and 10DLC-compliant, with built-in opt-out handling, so your follow-up stays within the rules. **Q: Does it connect to my CRM?** A: Yes. Ace syncs with ServiceTitan, JobNimbus, AccuLynx, and HubSpot, so conversations and bookings flow into the tools you already use. **Q: What if a lead asks something Ace can't handle?** A: Ace hands off to a human for things like pricing exceptions, scope changes, or an upset homeowner — so your team steps in exactly when it's needed. **Q: How much does it cost?** A: AI Texting is part of the AI CSR plans, which start at $395/month. Bundle with Mia to save 15% on the Full Crew. See the pricing page, or book a demo. ### AI Ad Copywriting Mia writes Meta ads that actually get clicks — primary text, headlines, descriptions, and fresh variants built for Facebook and Instagram, in your voice. URL: https://www.demand-iq.com/ai-copywriting **What is AI ad copywriting?** AI ad copywriting uses AI to write the text of your paid ads — the primary text, headlines, and descriptions — sized to each platform's limits and written in your brand voice. Demand IQ's marketer, Mia, focuses on Facebook and Instagram (Meta) ads. Instead of staring at a blank page, you get multiple ready-to-run variants per ad set, built around proven angles like storm damage, financing, free inspections, and neighborhood proof. - Who writes it: Mia, Demand IQ's AI Marketer - Built for: Facebook & Instagram (Meta) ads - What you get: Primary text, headlines, descriptions, and CTAs within Meta's character limits - Variants: 5–10 variants per ad set for fast A/B testing #### AI ad copywriting FAQ **Q: Does the copy fit Facebook and Instagram's limits?** A: Yes. Mia writes primary text, headlines, descriptions, and link copy to Meta's actual character limits — primary text under 125 characters, headlines under 27 — so nothing gets truncated in the feed. **Q: Will the ads sound like my company?** A: Mia writes in your brand voice based on your services, service areas, and offers, so the copy reads like your business — not generic AI filler. **Q: How many versions do I get?** A: Mia generates 5–10 variants per ad set so you can test different angles — storm damage, financing, free inspection, neighborhood proof, urgency, guarantees — and find what converts. **Q: Do I need to write anything myself?** A: No. You give Mia your services and offers, and she drafts the copy. You review it, tweak anything you want, and run it. **Q: Is copywriting separate from the video ads?** A: They work together. Mia writes the ad copy and can also generate the video creative (see AI Video Ads), so the whole ad is built for you. **Q: How much does it cost?** A: AI Copywriting is part of Mia's AI Marketing plans, which start at $410/month. See the pricing page for current tiers, or book a demo. ### AI Video Ads Mia generates ad creative on demand — scripts, voiceovers, and video. Test ten angles in a week instead of one and find the winner faster. URL: https://www.demand-iq.com/ai-video-ads **What are AI video ads?** AI video ads are short ad videos generated by AI from a simple brief — script, voiceover, footage, captions, and call-to-action included. Demand IQ's marketer, Mia, produces them on demand. Instead of filming and editing one ad a month, you can test a dozen angles in a week, and Mia refreshes the creative before it goes stale or its performance drops. - Who makes them: Mia, Demand IQ's AI Marketer - What's included: Script, voiceover, footage, captions, and CTA - Speed: Generate several ready-to-run variants in minutes - Why it matters: Test 10 angles in a week instead of one #### AI video ads FAQ **Q: How does Mia make a video ad?** A: You give Mia a brief, and she generates the whole ad end-to-end — script, voiceover, footage, captions, and call-to-action — ready to run on Facebook and Instagram. **Q: Do I need to film anything or hire an editor?** A: No. There's no filming, editing, or agency wait. Mia generates the creative for you, so you can launch ads without a production crew. **Q: How many ads can I test?** A: Enough to actually find a winner. Mia can generate a dozen distinct hooks for the same offer, so you can test angles like storm urgency, financing, neighbor proof, and warranty in a single week. **Q: What keeps the ads from going stale?** A: Mia watches performance and generates fresh variants before your frequency climbs or click-through drops — so the creative stays effective instead of fatiguing. **Q: What trades does this work for?** A: Roofing, solar, HVAC, plumbing, and other home-services contractors. Mia tunes the angles and messaging to how homeowners buy those projects. **Q: How much does it cost?** A: AI Video Ads are part of Mia's AI Marketing plans, starting at $410/month. See the pricing page for current tiers, or book a demo. ### Online Estimates Add an instant pricing tool to your website. Homeowners answer a few questions, get a ballpark price, and you get a qualified lead — 24/7. URL: https://www.demand-iq.com/online-estimator **What is an online estimator?** An online estimator — also called an instant estimate or online quote tool — lets homeowners get a ballpark price for their project right on your website, in about 60 seconds, instead of waiting for a callback. They answer a few questions, see a price range, and you get a qualified lead with their contact details and job specifics — captured 24/7, even at 2 a.m. You stay in full control of the pricing rules and service options behind it. - Who it's for: Home-services contractors who want to capture leads from their own website - How fast: Homeowners get a price range in about 60 seconds - Works everywhere: Embeds on WordPress, Wix, Squarespace, or a custom site with one line of code - What you get: A qualified lead with contact info and job details, handed to Ace for instant follow-up #### Online estimates FAQ **Q: How does an online estimator work?** A: Homeowners answer a few quick questions about their project on your website. The tool applies your pricing rules to return an instant ballpark range, then captures their name and contact details as a qualified lead. From there, Ace (the AI CSR) can follow up automatically and book the appointment. **Q: Are the prices accurate?** A: You set the pricing logic, so the ranges reflect your real numbers for each service and option. Homeowners see a ballpark range — enough to qualify themselves and keep moving — not a binding quote, which keeps you in control of the final price. **Q: Will it work on my website?** A: Yes. Online Estimates embed on WordPress, Wix, Squarespace, or a custom-built site with a single line of code, and the experience is mobile-optimized so homeowners can finish it on their phone. **Q: What happens after a homeowner gets an estimate?** A: You get a qualified lead with their contact info and job details, and it hands off automatically to Ace for an instant proposal and follow-up sequence — so leads are worked the moment they come in, day or night. **Q: Which trades is it for?** A: Roofing, solar, HVAC, plumbing, windows, siding, and other residential home-services trades. You configure the services, options, and pricing for your business. **Q: How much does it cost?** A: Online Estimates are part of Demand IQ's AI Marketing plans, which start at $410/month. See the pricing page for current tiers, or book a demo for a quote for your market. ### AI Presentations Turn your sales deck into an interactive, voice-narrated presentation that walks homeowners through their options, answers their questions in real time, and books the job — 24/7. URL: https://www.demand-iq.com/AI-presentation-agent **What is an AI presentation agent?** An AI presentation agent turns a static sales deck or proposal into an interactive, voice-narrated experience. Instead of emailing a PDF, you give homeowners a presentation that walks them through every slide, answers their questions out loud, and guides them toward booking the job. Demand IQ's agent presents in your brand voice, handles questions in real time using the knowledge you've trained it on, and hands off to Ace (the AI CSR) to lock in the appointment — so your best pitch runs 24/7, even when you're on the next job. - Who it's for: Home-services contractors who pitch proposals — roofing, solar, HVAC, and more - What it does: Narrates your deck, answers questions live, and books the appointment - Works everywhere: Share a link or embed it on your site — no app or download for the homeowner - Starting price: Part of Demand IQ's AI plans; bundle to save 15% #### AI presentations FAQ **Q: What does an AI presentation agent do for a contractor?** A: It turns your sales deck or proposal into an interactive, voice-narrated walkthrough. The agent presents each slide, answers the homeowner's questions in real time, and guides them toward booking — so a homeowner gets a full pitch even when no rep is available. **Q: How do I create a presentation?** A: Upload an existing PDF or PowerPoint, or generate a new deck from a prompt. The system adds narration automatically, and you can edit the script, voice, and branding for every slide to match your company. **Q: Can homeowners ask questions during the presentation?** A: Yes. Homeowners can ask about price, warranty, timeline, or materials at any point, and the agent answers instantly using the knowledge you've trained it on — keeping doubt from stalling the sale. **Q: How does it book the job?** A: When a homeowner is ready, the presentation hands off to Ace, the AI CSR, who offers real appointment times and locks the job onto your calendar — right inside the experience, before they close the tab. **Q: Which trades is it for?** A: Residential home-services contractors — roofing, solar, HVAC, plumbing, windows, siding, and similar trades that sell with proposals and in-home pitches. **Q: How much does it cost?** A: AI Presentations are part of Demand IQ's AI plans, and you can bundle them with Mia and Ace in the Full Crew plan to save 15%. See the pricing page for current tiers, or book a demo for a quote for your market. ### Online Scheduling A booking widget for your site. Homeowners pick a time that works, the job lands on your calendar, and your office stops playing phone tag. URL: https://www.demand-iq.com/online-scheduling **What is online scheduling?** Online scheduling lets homeowners book an appointment directly on your website by choosing an open time, which drops straight onto the right rep's calendar — no phone tag. You set the rules for who can book what, when, and where, and automatic confirmations and reminders go out by text and email to cut down on no-shows. - What it does: Lets homeowners self-book appointments from your website - You control: Availability rules by rep, job type, time, and area - Reminders: Text + email confirmations and reminders to reduce no-shows - Integrates with: Google Calendar and Outlook/365 #### Online scheduling FAQ **Q: How is this different from AI appointment scheduling?** A: Online scheduling is a self-serve booking widget on your website — the homeowner picks a time. AI appointment scheduling is Ace booking the job inside a text or call conversation. Many contractors use both. **Q: Can I control who books what and when?** A: Yes. You set availability rules — for example, roof inspections only on weekday mornings — and route the right job type to the right rep, area, and calendar. **Q: Does it reduce no-shows?** A: It sends booking confirmations plus 24-hour and day-of reminders by text and email, which cuts the no-shows that come from forgotten appointments. **Q: Does it sync with my calendar?** A: Yes. Online scheduling integrates with Google Calendar and Outlook/365, so booked jobs land on your team's real calendars automatically. **Q: Does it pair with online estimates?** A: Yes — a homeowner can get an instant estimate and then book a time in the same visit, so interested leads convert before they cool off. **Q: Is it included in my plan?** A: Online scheduling is included on all Demand IQ plans. See the pricing page for details, or book a demo. ### Appointment Scheduling Ace books the job inside the conversation — he sees your team's calendar, offers two real times, and lands the appointment on the right rep. URL: https://www.demand-iq.com/appointment-scheduling **What is AI appointment scheduling?** AI appointment scheduling books the job inside the conversation. As Ace (the AI CSR) texts or talks with a lead, he reads your team's live calendar, offers two real time slots, and lands the appointment on the right rep — without a human stepping in. Because the booking happens while a homeowner is still engaged, fewer leads go cold waiting for someone to call back and coordinate a time. - Who books it: Ace, Demand IQ's AI CSR - How: Offers two real open times inside the text or call, then books it - Smart routing: Right rep, right job type, right area — not random open slots - Speed: Appointments booked in about 90 seconds #### AI appointment scheduling FAQ **Q: How does Ace know when my team is free?** A: Ace reads your team's calendar in real time — who's available, where, and for which job types — so he only offers slots you can actually keep. **Q: Does it put the appointment on the right person?** A: Yes. Ace uses smart slotting to match the right rep to the right job type and area, instead of dropping leads into random open slots. **Q: What about reschedules and cancellations?** A: Ace handles them too. A homeowner can text to move an appointment, and Ace re-books it and updates the calendar automatically. **Q: Does it connect to my CRM?** A: Yes. Booked appointments sync to your CRM, including ServiceTitan, so your existing workflow and calendars stay the source of truth. **Q: Why book inside the conversation instead of sending a link?** A: Because momentum matters. Booking in the moment a homeowner is engaged converts more leads than sending a scheduling link they may never open. **Q: Is this the same as online scheduling?** A: They're complementary. Online scheduling is a self-serve widget on your website; AI appointment scheduling is Ace booking inside the conversation. See Online Scheduling for the website widget. ### Canvassing App Hero is the field CRM built for canvassing crews. Map routes, capture leads in 30 seconds, and track your team's pace in real time — even offline. URL: https://www.demand-iq.com/canvassing-app **What is a canvassing app?** A canvassing app is a field CRM for door-to-door sales crews. Demand IQ's is named Hero. It maps routes, color-codes every door by status, and lets reps capture a lead in about 30 seconds with photos and auto-filled property data. Leads sync straight to your CRM, and a live dashboard shows every rep, door, and booking in real time. Hero works offline, so the field never stops — even with no signal or in the rain. - What it is: A field CRM / canvassing app named Hero - Capture speed: Log a lead in about 30 seconds, with photos and property data - Works offline: Actions queue locally and sync when reconnected - Syncs to: ServiceTitan, JobNimbus, AccuLynx, and HubSpot #### Canvassing app FAQ **Q: What does Hero do for a canvassing crew?** A: Hero maps routes before the day starts, color-codes each door by status (never knocked, knocked, lead, appointment, sold), and lets reps capture a lead in about 30 seconds — with disposition, photos, and auto-filled property data. **Q: Does it work without cell signal?** A: Yes. Hero works offline — actions queue locally and sync automatically when the rep reconnects — so canvassing doesn't stop in dead zones or bad weather. **Q: Can I see what my team is doing in the field?** A: A live dashboard shows every rep on the map, every door knocked, and every lead booked in real time, with pace and conversion by rep. **Q: Does it sync to my CRM?** A: Yes. Leads book straight into ServiceTitan, JobNimbus, AccuLynx, or HubSpot within seconds of a rep hitting save. **Q: What property data does it show?** A: Each pin can pre-load property details like square footage, year built, roof age, and ownership status, so reps knock smarter. **Q: How many seats do I get?** A: Canvassing seats are included by plan — 10 on Starter, 25 on Pro, and 50 on Enterprise. See the pricing page for details, or book a demo. ## Company - [Pricing](https://www.demand-iq.com/pricing): Plans for AI Marketing (Mia), AI CSR (Ace), or the full crew. - [Case Studies](https://www.demand-iq.com/case-studies): Real results from contractors using Demand IQ. - [Request a Demo](https://www.demand-iq.com/demo-request): Book a personalized walkthrough. - [Contact](https://www.demand-iq.com/contact-us): Talk to the Demand IQ team in Denver. ## Recent blog posts - [Instant Estimate Software for Contractors: How It Works and Why It Beats Buying Leads](https://www.demand-iq.com/blog/instant-estimate-software-for-contractors): What instant estimate software is, how it turns your website into a 24/7 lead source, and why exclusive estimate leads convert better than the shared leads you buy. - [Google's New "Online Estimates" Filter Is Deciding Which Contractors Show Up in Search](https://www.demand-iq.com/blog/google-online-estimates-filter-contractors): Google's new "Online Estimates" filter now appears at the top of contractor search results. Learn how it impacts HVAC, roofing, and home-service visibility. - [The Value of Online Estimates for Solar and Home Improvement Contractors](https://www.demand-iq.com/blog/the-value-of-online-estimates-for-solar-and-home-improvement-contractors): Online estimates boost solar and home improvement sales by enhancing transparency, improving lead quality and quantity, and reducing acquisition costs. - [Benefits of rooftop solar panels versus ground-mounted solar](https://www.demand-iq.com/blog/benefits-of-rooftop-solar-panels-versus-ground-mounted-solar): Wondering whether you should install solar panels on your roof or on the ground? We're usually Team Roof. - [How transparency can help homeowners feel more confident going solar](https://www.demand-iq.com/blog/how-transparency-can-helps-homeowners-feel-more-confident-going-solar): Transparency is a win-win for solar providers and homeowners alike. - [Google's Case Study: Demand IQ Leading Solar Marketing Using Google's Solar API](https://www.demand-iq.com/blog/googles-case-study-demand-iq-leading-solar-marketing-using-googles-solar-api): Google showcases Demand IQ's long-term partnership and use of the Solar API with its case study, showcasing our innovative homeowner and solar provider experiences. - [Harnessing Google Analytics 4 for Digital Lead Generation in Solar, Roofing & Home Service Businesses](https://www.demand-iq.com/blog/harnessing-google-analytics-4-for-digital-lead-generation-in-solar-roofing-home-service-businesses): With Google sunsetting the older Universal Analytics on July 1, 2023, it's time to upgrade to Google Analytics 4. Let's explore how GA4 helps your home service digital lead generation. - [Solar Estimate vs. Quote: What's the Difference?](https://www.demand-iq.com/blog/solar-estimate-vs-quote-whats-the-difference): Consumers shopping for residential clean energy products like solar expect self-guided online experiences. Tailoring the online experience to a homeowner's level of intent is critical to an effective conversion strategy. - [What is net metering, and why does it matter?](https://www.demand-iq.com/blog/what-is-net-metering-and-why-does-it-matter): Get the scoop on net metering and how it saves homeowners money.