Customer Story

esaSolar Took Sales Approach Entirely Virtual with Demand IQ’s Stella


Cost per set appointment on Facebook in CA


of leads set into appointments


of pre-booked appointments come with utility bills


esaSolar was in a build-versus-buy scenario. It wanted to optimize its website for in-house lead generation with an online calculator to increase customer trust and get more conversions from its website.

Needed customer pipeline that didn’t rely on cold calling, email, and front-end marketing

In a build-versus-buy scenario for instant estimate software


esaSolar paired its virtual sales approach with Demand IQ’s conversational AI lead capture tool, Stella, to offer instant online pricing estimates.

Customized Stella to match esaSolar’s branding for a cohesive experience

Stella qualified leads 24/7 with conversational AI



esaSolar brought its lead generation in-house using Demand IQ’s automated lead capture tool. It was able to stop spending money on less reliable third-party lead generators. The customizable platform allowed esaSolar to provide a seamless customer experience by keeping messaging and branding consistent throughout the lead qualifying experience.

National Sales Director
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