Cost per set appointment on Facebook in CA
of leads set into appointments
of pre-booked appointments come with utility bills
esaSolar was in a build-versus-buy scenario. It wanted to optimize its website for in-house lead generation with an online calculator to increase customer trust and get more conversions from its website.
Needed customer pipeline that didn’t rely on cold calling, email, and front-end marketing
In a build-versus-buy scenario for instant estimate software
esaSolar paired its virtual sales approach with Demand IQ’s conversational AI lead capture tool, Stella, to offer instant online pricing estimates.
Customized Stella to match esaSolar’s branding for a cohesive experience
Stella qualified leads 24/7 with conversational AI
esaSolar brought its lead generation in-house using Demand IQ’s automated lead capture tool. It was able to stop spending money on less reliable third-party lead generators. The customizable platform allowed esaSolar to provide a seamless customer experience by keeping messaging and branding consistent throughout the lead qualifying experience.
“Where Demand IQ has supported us is that they’re committed to our success as a partner—to constantly adjust and work through different solutions.”