Customer Story
esaSolar

esaSolar Took Sales Approach Entirely Virtual with Demand IQ’s Stella

$155

Cost per set appointment on Facebook in CA

33%

of leads set into appointments

50%

of pre-booked appointments come with utility bills

PROBLEM

esaSolar was in a build-versus-buy scenario. It wanted to optimize its website for in-house lead generation with an online calculator to increase customer trust and get more conversions from its website.

Needed customer pipeline that didn’t rely on cold calling, email, and front-end marketing

Needed customer pipeline that didn’t rely on cold calling, email, and front-end marketing

In a build-versus-buy scenario for instant estimate software

In a build-versus-buy scenario for instant estimate software

APPROACH

esaSolar paired its virtual sales approach with Demand IQ’s conversational AI lead capture tool, Stella, to offer instant online pricing estimates.

Customized Stella to match esaSolar’s branding for a cohesive experience

Customized Stella to match esaSolar’s branding for a cohesive experience

Stella qualified leads 24/7 with conversational AI

Stella qualified leads 24/7 with conversational AI

RESULT

RESULT

esaSolar brought its lead generation in-house using Demand IQ’s automated lead capture tool. It was able to stop spending money on less reliable third-party lead generators. The customizable platform allowed esaSolar to provide a seamless customer experience by keeping messaging and branding consistent throughout the lead qualifying experience.

MORGAN BRAWNER
VP of Business Development
esaSolar

“Where Demand IQ has supported us is that they’re committed to our success as a partner—to constantly adjust and work through different solutions.”

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